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Paid advertising

Buy the calls you cannot wait for

SEO builds over months. Ads bring calls this week. We run Google and Meta campaigns aimed at booked jobs, and we tell you what each lead actually cost.

What we run

  • Google Search campaigns
  • Local Services Ads
  • Facebook and Instagram ads
  • Call and lead tracking
  • Monthly reporting on cost per lead
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Why it matters

Most local ad accounts quietly waste money

Broad keywords, no negative keywords, a budget spread across the whole country, and a report full of impressions. Meanwhile the phone is not ringing any more than it was.

We would rather run a smaller, tighter campaign that you can trace to actual calls. If the numbers do not work, we say so instead of asking you to raise the budget.

What is included

What is included

Built, run, and reported on in plain numbers.

Campaign build

Keywords, audiences, service areas, and schedules set around the jobs you want more of.

Local Services Ads

The Google Guaranteed style ads that sit above everything else, where they are available for your industry.

Meta ads

Facebook and Instagram campaigns aimed at your service area, with creative that looks like your business.

Budget management

Spend watched weekly, wasted clicks cut, and budget moved to what is producing calls.

Call and lead tracking

Every lead tied back to a campaign so you know the real cost per booked job.

Plain reporting

Spend, leads, cost per lead, and what we changed. No vanity metrics.

How it works

A steady monthly rhythm

Set it up properly once, then work it every month and report honestly.

Step 1

Plan

We agree on the jobs worth paying for and a starting budget that makes sense for your market.

Step 2

Build

Campaigns, tracking, and landing pages set up properly before a dollar is spent.

Step 3

Optimize

Weekly management: negatives, bids, audiences, creative.

Step 4

Report

Monthly numbers in plain language, with a recommendation to scale, hold, or stop.

Questions

Common questions

If yours is not here, ask us in the form below.

How much should I spend?

It depends on your industry and city. We will give you an honest starting range before you commit, and we would rather start small and scale what works.

Is ad spend included in your fee?

No. Ad spend is paid directly to Google and Meta. Our fee covers building and managing the campaigns, and it is separate so you can always see what went to media.

Can I stop any time?

Yes. Campaigns are yours, in your accounts, and you can pause spend whenever you want.

Do ads help my rankings?

Not directly. They do bring calls while the SEO work builds, which is why most clients run them together at the start.

What about Local Services Ads?

Where Google offers them for your industry, they are often the best value in local advertising. We set up the profile, the background checks, and the lead disputes.

Free 30 day trial

Rank on Google and AI search, free for 30 days

No contract. No purchase needed. We start by checking what Google, Google Maps, ChatGPT, Claude, Gemini, and Google AI show about your business, then get to work on your rankings.

We reply within one business day. No spam, ever.